Our Story

Welcome to Heart of the Earth

At Heart of the Earth, we are passionate about connecting people with the sacred practices and natural wisdom of ancient traditions. Our carefully curated selection of incense, ceremonial tools, and spiritual products are designed to nurture the body, mind, and soul, creating a bridge between ancestral knowledge and modern life.

Our Mission

We believe in the power of nature and spirituality to transform lives. Our mission is to offer authentic, high-quality products that honor the earth and the traditions they originate from. By supporting artisans and communities around the world, we ensure each item carries the essence of its roots while empowering the people who create them.

Our Story

Founded by Tom Malchi, Heart of the Earth was born from a deep love for sacred rituals and a desire to share their healing potential. Inspired by years of immersion in South American traditions, we bring you products that carry the wisdom of the Andes, the Amazon, and beyond.

Tom’s journey began with a simple intention: to create a space where people could find tools for spiritual growth and connection. Today, Heart of the Earth is a thriving community of seekers, healers, and lovers of tradition who are united by their desire to honor the earth and the spirit within.

What We Offer

Every product at Heart of the Earth has been carefully selected for its authenticity, quality, and purpose. From INCA AROMAS Rue Incense for energetic cleansing to Agua de Florida for ceremonial use, each item tells a story and serves as a tool for transformation.

Our offerings include:

• Incense: Handcrafted using sacred herbs and resins for meditation, cleansing, and spiritual protection.

• Ceremonial Tools: Including Palo Santo, sacred oils, and more to support your spiritual practices.

• Natural Healing Products: Sustainably sourced and deeply rooted in ancient wisdom.

Sustainability and Community

We are committed to ethical sourcing and sustainability. Each purchase supports small-scale artisans and helps preserve traditional craftsmanship. By choosing Heart of the Earth, you contribute to a movement that values respect for the earth, cultural heritage, and the empowerment of communities.

Join Our Journey

Whether you are beginning your spiritual path or deepening your existing practices, we are here to support you. Explore our collection, immerse yourself in ancient traditions, and become part of the Heart of the Earth community. Together, we can honor the sacredness of life and the earth we all share.